What is market research?

Market research is the process of gathering, analysing and interpreting information about a market, product or service to be offered for sale in that market. It looks at the past, present and potential customers for the product or service. It helps you gain an insight...

What you should do to gain business testimonials

In the technology-era that we are currently enjoying, hearing other people’s testimonials showcasing their interaction with a company is what drives people to purchase. It’s very rare that someone purchases a product or a service without browsing the internet for...